Robert Douville

Interactive YouTube ad for Skittles lets you break...

Tue, 11 Jun 2013 20:33:00 -0400

Interactive YouTube ad for Skittles lets you break grandma’s figurines.
Learn more…

Real people, real voices, real results: Manny’s Law

Tue, 11 Jun 2013 20:26:29 -0400

Real people, real voices, real results: Manny’s Law

Hypersexual 20-somethings living in NYC: Baths - No Eyes

Sat, 08 Jun 2013 13:21:37 -0400

Hypersexual 20-somethings living in NYC: Baths - No Eyes

Cocktails for Quinn

Sat, 01 Jun 2013 14:06:00 -0400

I’m hosting a series of events in support of Christine Quinn’s campaign for Mayor. We just had our first event at Brass Monkey in the West Village.

So, if you’re looking to meet some incredible people in support of an incredible woman, the next event is June 25th and all are welcome!

Learn more here.

What is the value of a Facebook Like?

Sat, 01 Jun 2013 13:15:51 -0400

What is the value of a Facebook Like?

Gay Man's Best Friend

Sun, 26 May 2013 15:13:00 -0400

She is feminine and fabulous in every single way; Lucy is a Fire Island Pines veteran and knows to bring a cute outfit for any weather type. She’s both a reliable companion and a boy magnet! What else could you ask for in a dog?

Mobile Media Upfront 2013 - "Mobile Addressability"

Sat, 25 May 2013 14:38:16 -0400

I attended the Mobile Media Upfront on Monday and one of the topics of discussion was “Mobile addressability.”

Speaking on this particular subject was:
Michael Rosen - VP Online Sales, AT&T AdWorks
Mohan Renganathan - SVP, Group Director, Digital & Innovation, Mediavest

AT&T AdWorks just announced the newest advancement in audience targeting: AT&T AdWorks’ Blueprint. Michael Rosen was very eager to discuss AT&T AdWorks’ Blueprint audience targeting effort, which is segmented for mobile, digital and TV. Mobile Blueprint leverages more than 250 demographic, psychographic and contextual audience attributes culled from anonymous AT&T subscriber data, enabling brands to appeal to consumers regardless of mobile device type or operating system.

AT&T AdWorks’ offerings sound similar to Verizon Selects and Sprint’s Pinsight Media+ because they’re missing that Holy Grail that everyone is waiting for: the ability to track an individual across all three platforms. Although it is possible to run campaigns targeting the same group across all three platforms, it is not possible to track the same individual user. Additionally, Mohan Renganathan from Mediavest questions whether or not mobile addressability is truly scalable or if it’s just another shiny object. Mobile needs to be approached differently than online was approached, but thus far the industry seems to be repeating itself.

The Bug

Sat, 18 May 2013 14:20:22 -0400

It has become so predictable…
Spring: I push those winter blankets back and everything is new. There is an obnoxious smile on my face and a monstrous taste for adventure in my mouth.

Iceland — a quick six hour flight.

Hey, you know what's cool?

Tue, 14 May 2013 09:01:00 -0400

A museum focused on exhibiting, preserving and fostering the creation of LGBTQ art and artists. I discovered the Leslie + Lohman museum last week when they hosted an event for Lambda Legal. If you have a chance, check it out! I think it’s something worth supporting.

The current exhibition is: Paul Thek and His Circle in the 1950s.

Daft Punk’s highly anticipated new album, Random Access Memories, is out! It’s been in...

Mon, 13 May 2013 23:14:18 -0400

Daft Punk’s highly anticipated new album, Random Access Memories, is out! It’s been in my ears all day. Stream and enjoy it here.

Use Google Analytics Social Reports to see how social media is...

Mon, 06 May 2013 22:43:00 -0400

Use Google Analytics Social Reports to see how social media is contributing to traffic and conversions on your site.

Social media and the elusive 'demand fulfillment'

Thu, 02 May 2013 10:01:16 -0400

Google’s AdWords product rules the digital world of ‘demand fulfillment’ but Facebook and Twitter are eager to get a piece of the pie.

Facebook has launched Graph Search ads but they aren’t targeted to your queries. Currently Graph Search ads are targeted in the same manner as most of Facebook’s other ad options: biographical characteristics like age, gender, current city etc.

Since Twitter just introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about, I’d imagine that Facebook is going to roll out similar capabilities for Graph Search. This could allow Facebook to break into the ‘demand fulfillment’ portion of the purchase funnel which is pretty darn exciting for social media marketers!

Retro design

Wed, 01 May 2013 10:01:10 -0400

Social media poster by Aaron Wood that is designed with a Russian propaganda style

We can’t organize if we can’t categorize!

Tue, 30 Apr 2013 00:00:42 -0400

Gen C: The YouTube Generation

A term used by the GOOG to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of Gen C is made up of millennials, YouTube’s core (though by no means only) audience.

Learn more…

Flat design for mobile devices

Mon, 29 Apr 2013 21:44:00 -0400

The small display on mobile devices will push a lot of web designers to move toward a flat design that reduces clutter. Clean and simple, just how I like it.

When today’s graphics are too busy — layered with gradients and elaborate typography — people are forced to try to navigate a clutter of information in a very small space. On a smartphone screen, for example, a flat icon of a musical note can tell a story much quicker than an intricate picture of a shiny sparkling CD.

Learn more…

The androgyny melts me.

Tue, 23 Apr 2013 21:40:00 -0400

The androgyny melts me.

Three different presidential speeches following three different...

Mon, 17 Dec 2012 20:40:00 -0500

Three different presidential speeches following three different school shootings. What do we do now?

"I sit at my beige desk inside my beige cube, hands poised and motionless over the keyboard,..."

Sat, 24 Nov 2012 14:49:00 -0500

“I sit at my beige desk inside my beige cube, hands poised and motionless over the keyboard, co-workers voices murmuring over the low carpeted modular walls, trying to write something called Conditions of Satisfaction, staring at that title on the blank page, paralyzed [Conditions of Satisfaction] a startled animal frozen in the cold glare of the monitor [Conditions of Satisfaction] wondering what is this crisis hurtling bright-eyed and howling toward me [Conditions of Satisfaction] and suddenly I understand why the windows do not open and the doors are secured with electric locks.”

Yogi Mom

Fri, 23 Nov 2012 20:11:00 -0500

Yogi Mom

One day I’ll ask a therapist to explain my obsession with...

Sun, 11 Nov 2012 16:28:00 -0500

One day I’ll ask a therapist to explain my obsession with strong women. Meanwhile, I’ll be enjoying this beautiful gem all week!