Use Google Analytics Social Reports to see how social media is contributing to traffic and conversions on your site.
Posts tagged marketing
Posted 3 weeks ago
Social media and the elusive ‘demand fulfillment’
Google’s AdWords product rules the digital world of ‘demand fulfillment’ but Facebook and Twitter are eager to get a piece of the pie.
Facebook has launched Graph Search ads but they aren’t targeted to your queries. Currently Graph Search ads are targeted in the same manner as most of Facebook’s other ad options: biographical characteristics like age, gender, current city etc.
Since Twitter just introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about, I’d imagine that Facebook is going to roll out similar capabilities for Graph Search. This could allow Facebook to break into the ‘demand fulfillment’ portion of the purchase funnel which is pretty darn exciting for social media marketers!
Posted 3 weeks ago
Posted 7 months ago
I had a dream similar to this last night. It involved me, and everyone I work with.
Posted 9 months ago
Marconi Union were commissioned to compose a piece of music for an internet ad campaign. After working with sound therapist, Weightless is suppose to be one of the most relaxing tunes known to man.
Posted 10 months ago
Sina Weibo’s “Eye of Sauron” logo - social media will always embody culture.
Posted 11 months ago
A new Pew poll finds Asian Americans are the “highest-income, best-educated and fastest-growing racial group” in America.
Digital Marketing Technology
Anthropology
Strategy
I'm a humanitarian working in digital marketing with an attraction to technology. My passions are guided by a pragmatic idealist.
Follow me:
Posts by category:
Digital Marketing
Inspiration
Technology
Politics
Music
