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Posts tagged technology
Posted 2 weeks ago
Social media and the elusive ‘demand fulfillment’
Google’s AdWords product rules the digital world of ‘demand fulfillment’ but Facebook and Twitter are eager to get a piece of the pie.
Facebook has launched Graph Search ads but they aren’t targeted to your queries. Currently Graph Search ads are targeted in the same manner as most of Facebook’s other ad options: biographical characteristics like age, gender, current city etc.
Since Twitter just introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about, I’d imagine that Facebook is going to roll out similar capabilities for Graph Search. This could allow Facebook to break into the ‘demand fulfillment’ portion of the purchase funnel which is pretty darn exciting for social media marketers!
Posted 3 weeks ago
We can’t organize if we can’t categorize!
Gen C: The YouTube Generation
A term used by the GOOG to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of Gen C is made up of millennials, YouTube’s core (though by no means only) audience.
Posted 3 weeks ago
Flat design for mobile devices
The small display on mobile devices will push a lot of web designers to move toward a flat design that reduces clutter. Clean and simple, just how I like it. 
When today’s graphics are too busy — layered with gradients and elaborate typography — people are forced to try to navigate a clutter of information in a very small space. On a smartphone screen, for example, a flat icon of a musical note can tell a story much quicker than an intricate picture of a shiny sparkling CD.
Posted 9 months ago
TECH ADDICTS: “I know of a good treatment, if not a cure… it’s called nature. When we get into the great outdoors, the illusion of control that technology provides disappears and we are deflated, humbled, and awed all at once. In the vast natural cathedral, we are reminded of a world much larger than ourselves—one that predates us, will outlive us, and at whose mercy we exist.”
Posted 11 months ago
I spent the entirety of last week in Providence, RI for Netroots Nation. If I wasn’t wading through the information pouring from panels and keynote speeches, I was connecting with amazing individuals from all over the country. Netroots Nation (#NN12) is a beautiful hybrid of technology and progressive politics.
VIDEO: Check out Darcy Burner’s keynote on aggressive tactics for fighting politically conservative movements. 5 minutes into the video, Burner discusses an app that could allow shoppers to scan items with their smartphone in order to see the political background of a particular product. It doesn’t get much sexier than that, right?
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I'm a humanitarian working in digital marketing with an attraction to technology. My passions are guided by a pragmatic idealist.
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