The digital world is rapidly increasing and is a forum for business marketing that can’t be ignored. Twitter is an essential platform for any social media campaign and is valued by communities for its immediacy and intimacy. You’re engaging consumers in a conversation and developing real relationships. Here are some basic tips on how to run a successful Twitter account:
The fundamental difference between Facebook and Twitter is Engagement vs. Timing. EdgeRank, a Facebook algorithm, assigns your Facebook presence a grade of relevance based on user’s past interactions with your posts. EdgeRank uses that grade to determine whether your content should appear in a user’s Timeline. Therefore, each Facebook post must incentivize engagement, or you lose EdgeRank and nobody will see your content. Twitter has no filter. However, the lifespan of a tweet is short and the signal to noise ratio is high. Thus, brands on Twitter prioritize the mass production of relevant content during peak hours. Retweets and other engagement is valuable, but not critical.
Approaching 800 million users, Facebook is a wise and increasingly common choice for businesses that wish to access the Internet’s wealth of consumers. “Engagement” is the operative word for producing a successful Social Media Marketing campaign. Here are some basic tips on how to get started with a Facebook brand page:
- Asking questions is a great way to drive engagement especially when your fan knows the answer. Everyone likes feeling smart; make sure your fan can easily answer the question.
- Pictures are worth a thousand status updates. Photos and videos are proven to increase engagement by 200%.
- Time is precious and Facebook users aren’t interested in lengthy status updates. If it’s not going to be an engaging photo or entertaining video, please keep it short and sweet. Studies indicate that a Facebook post of 80 characters or less will see an increase in engagement by nearly 30%.
- Do your homework. Facebook analytics program, Facebook Insights gives you full access to fan engagement statistics.
- Share interesting information that is tailored to your intended audience. In addition, a post unrelated to your brand demonstrates an attempt to develop a relationship with your fans vs. simply attempting to increase business.
- Asking for comments, shares, or likes may sounds redundant, but top Social Media strategists say it is an invaluable call to action that generates a high level of engagement.
- In the end, the number one reason a person likes a business on Facebook is to gain access to deals. Keywords like “$10 off” and “coupon” see engagement rise by as much as 55%.